{"id":72,"date":"2025-09-03T02:57:25","date_gmt":"2025-09-03T00:57:25","guid":{"rendered":"https:\/\/speakerplus.roigroup.it\/?post_type=relatore&#038;p=72"},"modified":"2026-09-09T13:56:22","modified_gmt":"2026-09-09T11:56:22","slug":"richard-shotton","status":"publish","type":"relatore","link":"https:\/\/roispeakerplus.roigroup.it\/it\/relatore\/richard-shotton\/","title":{"rendered":"Richard Shotton"},"content":{"rendered":"\n<p>Gi\u00e0 Head of Behavioral Science presso Manning Gottlieb OMD, eletta Global Media Agency of the Year da Campaign nel 2020, \u00e8 founder di Astroten, societ\u00e0 di consulenza che applica la ricerca sul comportamento dei consumatori al marketing. Tra i suoi clienti figurano Google, Mondelez, BrewDog e Santander.<\/p>\n\n\n\n<p>Honorary Fellow dell\u2019Institute of Practitioners in Advertising (IPA) e Associate del M\u00f8ller Institute, da oltre vent\u2019anni affianca alcuni dei brand pi\u00f9 noti al mondo, come Lexus e Coca-Cola.<br>\u00c8 autore de <em>L\u2019illusione della scelta<\/em> e del best-seller <em>La fabbrica delle scelte<\/em> tradotto in 15 lingue, vincitore del Best Sales and Marketing Book ai Business Book Awards nel 2019.<\/p>\n","protected":false},"featured_media":1764,"template":"","meta":{"_acf_changed":true},"topic":[23],"class_list":["post-72","relatore","type-relatore","status-publish","has-post-thumbnail","hentry","topic-4_communication-storytelling"],"acf":[],"_links":{"self":[{"href":"https:\/\/roispeakerplus.roigroup.it\/it\/wp-json\/wp\/v2\/relatore\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roispeakerplus.roigroup.it\/it\/wp-json\/wp\/v2\/relatore"}],"about":[{"href":"https:\/\/roispeakerplus.roigroup.it\/it\/wp-json\/wp\/v2\/types\/relatore"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roispeakerplus.roigroup.it\/it\/wp-json\/wp\/v2\/media\/1764"}],"wp:attachment":[{"href":"https:\/\/roispeakerplus.roigroup.it\/it\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/roispeakerplus.roigroup.it\/it\/wp-json\/wp\/v2\/topic?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}